Hi, I'm April

I'm a mixed-methods UX researcher with 6 years of experience and a master degree in Human Computer Interaction. Having delivered user experience in generative AI and Web3 space, I'm experienced in strategic UX research aiming to drive key product metrics, as well as conducting exploratory research in the early stages of product development to build a deep understanding of users.

My experience has taught me that effective research is rooted in a clear alignment with business goals and a strong product sense. I believe that establishing a UX research presence and fostering collaborative relationships with stakeholders are essential to creating meaningful and impactful outcomes.