Hi, I'm April

I'm a mixed-methods UX researcher with 6+ years of experience and a master degree in Human Computer Interaction. Having delivered user experience in generative AI, Web 3 and SaaS space, I'm experienced in strategic UX research aiming to inform product strategy, drive key product metrics, as well as conducting exploratory research in the 0->1 stage of product development to build a deep understanding of users.

My experience has taught me that effective research is rooted in a clear alignment with business goals and a strong product sense. I'm skilled at embedding UX research in the Product Development Process, cross-functional collaboration, and navigating ambiguity to create meaningful and impactful outcomes.